Various ways can be sought out for increasing the ROI while automating. It can be - making automation effective and efficient, minimizing the sample data, reduction in the manual efforts when expensive, reducing the cost of automation, creating reusable solutions and many more. All possible ways need to be mulled over during the proposal or feasibility study of an automation solution. Moreover, the approach that is to be adopted to compute the ROI will also stand very critical thru the proposals phase itself. Budgeting automation costs rightly in order to orient the corresponding product life-cycle phases towards success, cost justifications for automation by predicting the possible damages to the business due to under-tested application or any defect detection delays, will matter a lot.
Appeal all members to stimulate the discussion.